profile.jpg

MICHAEL CUCINOTTA

Professional video editor and visual storyteller with dynamic expertise in the lifestyle, beauty and entertainment industry connecting high-profile brands with potential customers.  Extensive knowledge of the post-production process with a natural ability in conceptualizing ideas, assembling media assets into compelling content, and expanding brand reach. Balanced approach to ensuring quality with resources, production, and team management. Delivering impactful videos that speak the language of the brands and business.

Work Experience

Hotpot.tv | New York, NY February 2019 – March 2020

Social Media Video Editor | Distributor

  • Edit trailers and promos.

  • Write and post content for Facebook, Instagram, and Twitter.

  • Design thumbnails and graphics for promotion of videos across social channels.

  • Write news blog entries.

  • Design and write a weekly email marketing newsletter.

Warner Bros. Digital Labs (formerly DramaFever) | New York, NY April 2015 – November 2018

Senior Video Production Specialist | (January 2016 – Present)

Collaborated with the social media, video production, and marketing team in the creation of short form branded content for roster of SVOD and OTT services (DramaFever, Warner Archive, Moodica, Shudder). Shot and edited, optimized variations of videos across social media platforms (YouTube, Facebook, Instagram) and syndication partners (Twitch, Amazon). Pitched new video marketing concepts and creative ideas  to social media and marketing teams.

  • Managed all DramaFever YouTube channels successfully driving subscriber growth from 700K to 4.3M and reaching ad revenue in the range of $25K - $35K monthly; created new original series serving as marketing assets, opened the channel beyond North America and into Southeast Asia, and reorganized workflow.

  • Produced and edited the trailers for a new classic movie service, Warner Archive Instant; fed countless video assets (clips, montages, trivia reels, memes) to the team and sourced and uploaded thousands of film clips for YouTube.

  • Managed syndication of Moodica content to Amazon Prime Video.  



YouTube Editor: Shudder | (April 2015 – December 2015)

Partnered with the social media team to create videos for the Shudder YouTube channel target audience. Selected, edited, and managed clips from the library of films and edited videos for social-media platforms (YouTube, Facebook, Instagram, and Vine).

  • Captured 30K YouTube subscribers, 100K Facebook followers and several viral video successes, with one reaching 1M+ views in one weekend, from the creation of original videos promoting the curated collection of titles.

  • Directed and edited  the pilot episode of “Shudder Sommelier” which was featured in Entertainment Weekly, Variety, and other trade publications.



Simba Productions | New York, NY May 2012 – April 2015

Senior Video Editor

  • Produced, edited, and directed 4 segments for Stylecaster Magazine featuring high profile fashion industry leaders such as Norma Kamali and Chrissy Teigan. Project success resulted in the company expanding from small corporate work to attracting major brands and celebrity clients and beauty brands such as Revlon, Edward Bess, and Altchek MD Skincare.

  • Transformed a chaotic editing room workflow to a quality production environment that attracted and retained servicing new business for well-known brands.